Over the recent years, we have witnessed a marked increase in the entry of new players in F&B and consumer durable industry offering ground breaking consumer products due to evolution of consumers in terms of tastes, preferences, lifestyle, need for variety etc. According to a research, the FMCG market in India is expected to cross more than a 100 Billion USDs by 2020 with an expected CAGR growth of about 20.6 in 2019. 

On the other hand, the consumer durables market is expected to reach 1340 billion by 2020 with an expected growth of 14% CAGR. These new players are competing with the giants head on through retail channels or leveraging e-commerce platforms along with social media promotions to attract potential buyers. While real time data is available for companies dealing through e-commerce channels, there has been a lag in sales data availability in traditional processes i.e., sales through distribution channels owing to the vastness of the network

We at Paccore understand the need and importance of automation tools, which we have technical capability to work, such as distributor management software (DMS), field force tracking apps and order processing apps allows FMCG/FMCD manufacturers, the importance of analytics to make their business flourish in this fiercely competitive market, present time retailers, manufacturers and marketers